Scale consistent brand presence across four or more platforms with a robust guide that prevents mixed messages and saves time. For 4+ channels we prioritize process and reuse: voice rules that scale, pillar frameworks that drive content batching, and a repurposing system that reduces production overhead while keeping content native to each platform’s expectations.
We build multi-segment personas covering primary and secondary audiences and map them to channel behaviors so you can prioritize paid or organic focus where it matters most. Brand voice covers escalation rules (how to speak in ads vs. organic posts), crisis tone, and multilingual cues if required. Content pillars come with a production brief for each pillar, recommended asset types, and a distribution matrix showing where and how often each asset should appear across channels. The calendar is a rolling editorial plan with batching blocks to simplify content creation for high-volume publishing.
This tier includes more hands-on setup support if needed: assistance with implementing the calendar in your project tool, team training on voice and approvals, and guidance for cross-channel paid/media alignment. The creative guarantee applies when our guide is used alongside our multi-channel social management service.
Beach Chair Marketing
At Beach Chair Marketing, our mission is to empower businesses to achieve their growth potential by providing innovative, customized, and results-oriented digital marketing solutions.
We aim to be the trusted partner that allows our clients to "relax while we grow your business" by building strong online presences and driving measurable success.
What You'll Get:
- 3–4 detailed audience personas (primary/secondary segments with platform behavior mapping)
- Brand voice: comprehensive tone guide, ads vs. organic scripts, crisis messaging, and reply escalation rules
- 5–7 content pillars with production briefs and asset requirements per pillar
- Rolling 30/60/90-day content calendar with batching blocks and a cross-channel repurposing matrix
- Creative guarantee (when paired with our social management): +50% reach/impressions in 3 months or continued service until achieved (terms apply)