Create a unified brand personality that performs well across three platforms. For three channels we expand the guide to cover cross-platform nuance so voice and pillars adapt by channel format and audience expectations. The process starts with discovery and persona-building, then adds platform-specific guidance: what to prioritize on each network, caption-length rules, hashtag strategy, and repurposing suggestions so the same core message can be stretched effectively across three feeds.

Personas are slightly deeper to reflect different audience segments across platforms. Brand voice includes extended examples, commentary on emoji and hashtag use, and channel-specific reply templates. Content pillars are mapped to formats (short video hooks, image carousels, long captions) and the calendar includes recommended post types per channel and a simple repurposing matrix. We provide content examples and approval templates so a single asset can be adapted and scheduled efficiently across the three channels.

Deliverables also include tracking suggestions and KPI alignment so we measure reach, engagement, and conversion relevant to each platform. The creative guarantee is offered when paired with our social management plan and is calibrated to the three-channel baseline.