Turn your visual identity into a distinct social personality that attracts the right people. Our Brand Guide for 1–2 social channels defines who you speak to, how you sound, what you post about, and when — so every post lands with clarity and consistency. We begin with a short discovery to learn your goals, current brand assets, and the audiences you want to reach. From there we build an actionable guide that translates your logo and colors into social-first strategy: audience personas, a clear brand voice, prioritized content pillars, and a rolling content calendar designed for the chosen channels.

Audience personas identify the ideal customer profiles (you can pick one or multiple) and include motivations, pain points, behavior patterns, and platform tendencies. That lets us write messages that feel relevant rather than generic. Brand voice defines tone, vocabulary, and examples of do/don’t messaging so copy is consistent across posts, captions, and replies. Content pillars focus your feed on the themes that move your audience — educational, product, social proof, behind-the-scenes, promos — and the calendar maps themes to a practical posting rhythm for the two channels. You’ll get practical templates and examples so your team can approve, schedule, or reuse assets quickly.

We include the Beach Chair Marketing creative guarantee when this guide is paired with our social management service: we’ll increase reach or impressions by 50% in the first three months or we’ll continue working for free until we hit that target (terms apply). Deliverables include persona profiles, voice guidelines, pillar definitions, a 30/60/90 content plan, and a one-page posting cheat sheet. We also recommend simple tracking and baseline metrics so progress is measurable from day one.