Turn your website into a lead generating tool with an interactive experience that gives visitors something useful right away.

Our Estimator / Calculator / Quiz Lead Magnet service is designed to help people get a quick answer, understand their options, and take the next step with your business. Instead of sending visitors to a static page and hoping they reach out, we create an experience that asks the right questions, processes their answers, and delivers a result that feels personal and relevant.

This kind of lead magnet works especially well for home services, trades, construction, consulting, coaching, and other businesses where people want guidance before making contact. It can help qualify leads, reduce friction, and make it easier for visitors to move from curiosity to action. Depending on your goals, the lead magnet can take the form of a calculator, estimator, quiz, assessment, or a similar interactive flow that fits your offer and audience.

We handle the strategy, question flow, and back end logic so the experience feels smooth and easy to use. That includes designing the questions, mapping out the answer paths, creating the result pages, and making sure the user journey supports your conversion goal. The final experience is branded to your business, mobile friendly, and built to capture contact details when needed.

We can also connect basic automation or email follow up so the lead magnet does more than just collect interest. It helps move people into your sales process.

Beach Chair Marketing

At Beach Chair Marketing, our mission is to empower businesses to achieve their growth potential by providing innovative, customized, and results-oriented digital marketing solutions.

We aim to be the trusted partner that allows our clients to "relax while we grow your business" by building strong online presences and driving measurable success.


What You'll Get:

Strategy and flow

  • Strategy for the lead magnet flow
  • Question logic and answer branching
  • Guidance on the best format for your business

Build and design

  • Calculator or estimator setup where needed
  • Custom result pages or tailored outcomes
  • Branded design and mobile friendly experience

Lead capture

  • Lead capture form and contact collection
  • Basic automation or email follow up handoff
  • Conversion focused user journey

Tracking and performance

  • Analytics tracking on completions and conversions
  • Basic insight into how the lead magnet is performing

Best for

  • Home services
  • Trades
  • Construction
  • Consulting
  • Coaching
  • Businesses that need to qualify leads before a sales conversation